Senior WordPress Developer

Shoaib
Sadiq

Twenty years building for the web. Sixteen of them in WordPress.

Custom themes · WooCommerce · Bricks and ACF · Headless WordPress · AI-assisted workflows

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01 · Scale

50+ websites shipped for global and national brands.

  • Coca-Cola
  • Toyota
  • LG
  • McDonald’s
  • GNC
  • Unilever
  • HBL
  • Coke Studio
  • Jazz
  • Groupon
  • Shan Foods
  • Pakistan Idol
  • Allied Bank
  • Aga Khan University Hospital
  • alBaraka Bank

Delivered via Creative Chaos and independent engagements · Coke Studio: Pakistan, India, Middle East and Africa · Unilever: Wall’s, Magnum, Cornetto, Lux

02 · A first

Pakistan’s first responsive website for a telecom brand.

03 · Seasons

Coke Studio, seasons five through eight.

  • Pakistan
  • India
  • Middle East
  • Africa

Four editions, one build discipline · HTML/CSS · jQuery · XML

04 · Repair

60s to 90+

Mobile PageSpeed score, before and after

Desktop climbed from the 80s to nearly 100. Months of measuring and rebuilding, where picking the plugins was the easy part.

Where the points came from

  • Read the waterfall first, changed nothing on a hunch
  • WebP conversion across the whole media library
  • Scripts deferred and delayed, one at a time, remeasured after each
  • Fonts pulled off third-party CDNs and self-hosted
  • Caching, database and DOM cleanup

Core Web Vitals · Performance

05 · Now

A design goes in. An importable page comes out.

  1. Figma design
  2. Page structure
  3. Importable page JSON

Design to page: days down to hours.

Claude · Figma MCP · Bricks Builder

06 · Craft

Hand-coded first.
Automated where it helps.

Core
WordPress · Custom theme development · Bricks Builder · Elementor · ACF · Custom post types · WooCommerce · HTML5 · CSS3 and SASS · Responsive development · Design to code
Platforms
Shopify · Magento · PrestaShop · Adobe Experience Manager · HubSpot CMS · Joomla · Squarespace · NationBuilder
AI and automation
AI-assisted development workflows · Figma to Bricks generation via MCP · Headless WordPress with Astro and the REST API · n8n automation
Hosting
cPanel · Plesk · DirectAdmin · Webmin · DNS

At Creative Chaos since 2011 · Later led a team of nine, then chose to return to building · Full history in the resume

07 · Next

Still
building.

Sixteen years in WordPress, and the learning now is in what AI makes possible. Based in Karachi, working with teams worldwide.

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